Visual content plays an increasingly important role in book promotion. This session explores book trailers, video marketing, and other visual strategies authors use to attract attention and build interest. We’ll

Paid advertising can be powerful—or frustrating—depending on how it’s used. This session offers a realistic look at advertising options such as Amazon ads and Meta/Facebook ads, including common mistakes and

Media coverage can significantly expand a book’s reach—but it often feels inaccessible. This session explores how authors can approach newspapers, radio, television, podcasts, and other media outlets. We’ll discuss pitching,

In-person events offer unique opportunities to connect directly with readers. This session looks at marketing and selling books at festivals, fairs, signings, and community events. Topics include preparing for events,

Libraries remain an important gateway to readers—but navigating access can be confusing. This session focuses on how authors can work with libraries through programs like the Indie Author Project, as

Selling books directly to readers can offer greater control, stronger relationships, and better data than third-party platforms alone. This session explores how authors use their websites to sell books directly,

Writers don’t have to market alone. This session explores ways authors can support one another through cross-promotion, shared audiences, newsletter swaps, interviews, and collaborative opportunities. We’ll talk about ethical, authentic

With so many platforms competing for attention, it’s easy to feel scattered or behind. This session helps writers evaluate social media and online platforms—such as Facebook, Instagram, TikTok, Substack, and

Marketing can easily become overwhelming—especially when writers are juggling creative work, personal responsibilities, and limited time. This session focuses on building marketing practices that are realistic, sustainable, and aligned with