In-person events offer unique opportunities to connect directly with readers. This session looks at marketing and selling books at festivals, fairs, signings, and community events. Topics include preparing for events, […]
Media coverage can significantly expand a book’s reach—but it often feels inaccessible. This session explores how authors can approach newspapers, radio, television, podcasts, and other media outlets. We’ll discuss pitching, […]
Paid advertising can be powerful—or frustrating—depending on how it’s used. This session offers a realistic look at advertising options such as Amazon ads and Meta/Facebook ads, including common mistakes and […]
Marketing Open Forums are 90-minute, lightly facilitated, discussion-driven sessions designed to meet writers where they are right now. Rather than a fixed presentation, these forums center on real questions, real […]
Visual content plays an increasingly important role in book promotion. This session explores book trailers, video marketing, and other visual strategies authors use to attract attention and build interest. We’ll […]
