{"id":7561,"date":"2023-05-19T14:27:23","date_gmt":"2023-05-19T18:27:23","guid":{"rendered":"https:\/\/nhwritersproject.org\/?p=7561"},"modified":"2023-05-19T14:51:25","modified_gmt":"2023-05-19T18:51:25","slug":"how-the-web-is-won-with-stephanie-mclaughlin-2","status":"publish","type":"post","link":"https:\/\/nhwritersproject.org\/how-the-web-is-won-with-stephanie-mclaughlin-2\/","title":{"rendered":"How the Web is Won with Stephanie McLaughlin"},"content":{"rendered":"

Stephanie McLaughlin, principal of Savoir Faire Marketing\/Communications and the host of the Forty Drinks Podcast, will walk through what website elements must be in place to use it effectively for marketing efforts \u2013 and collect actionable insights along the way. The session will include a review of up to three attendee websites.\u00a0To submit your website for review<\/strong>,\u00a0please fill out this form<\/a>.<\/p>\n

\"\"Bringing a background in journalism to marketing,\u00a0Stephanie McLaughlin<\/strong>\u00a0merges creativity with clarity to develop marketing programs that have an impact on her clients\u2019 bottom line. Stephanie is the principal of Savoir Faire Marketing\/Communications, a marketing agency in Manchester, NH. Her superpower is uncovering a company\u2019s \u201csoul\u201d and then developing stories about that soul that resonate with the audiences most responsible for the company\u2019s success. She strives to help you Make Your Marketing Matter.<\/p>\n

In 2022 Stephanie launched The Forty Drinks Podcast, a passion project based on a life changing experience she had around turning 40. Each week she has conversations with guests about transformation and reinvention that take place around that milestone birthday.<\/p>\n

Stephanie lives in Manchester, NH, with her husband Patrick and a rambunctious black cat named Quinn. Professionally, she\u2019s confident and optimistic. Personally, she\u2019s sassy and more than a little ridiculous.<\/p>\n

Read More and Register\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Stephanie McLaughlin, principal of Savoir Faire Marketing\/Communications and the host of the Forty Drinks Podcast, will walk through what website elements must be in place to use it effectively for marketing efforts \u2013 and collect actionable insights along the way. 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