Selling books directly to readers can offer greater control, stronger relationships, and better data than third-party platforms alone. This session explores how authors use their websites to sell books directly, capture reader information, and experiment with tools such as WooCommerce, Square, Stripe, or PayPal. We’ll discuss benefits, challenges, and whether direct sales make sense for […]
Libraries remain an important gateway to readers—but navigating access can be confusing. This session focuses on how authors can work with libraries through programs like the Indie Author Project, as well as platforms such as Libby and Hoopla. We’ll also discuss institutional requirements, discoverability, and strategies for approaching libraries at the local and state level. […]
Marketing Open Forums are 90-minute, lightly facilitated, discussion-driven sessions designed to meet writers where they are right now. Rather than a fixed presentation, these forums center on real questions, real challenges, and real experiences brought by members. The goal is collaborative learning—drawing on peer insight, shared problem-solving, and guided expertise to help participants leave with […]
In-person events offer unique opportunities to connect directly with readers. This session looks at marketing and selling books at festivals, fairs, signings, and community events. Topics include preparing for events, setting up your table, engaging readers, and understanding what tends to work (and what doesn’t) in face-to-face settings. What to Expect Tips for preparing for […]
Media coverage can significantly expand a book’s reach—but it often feels inaccessible. This session explores how authors can approach newspapers, radio, television, podcasts, and other media outlets. We’ll discuss pitching, press releases, identifying legitimate media opportunities, and setting realistic expectations for publicity efforts. What to Expect An overview of media and press opportunities Guidance on […]
Paid advertising can be powerful—or frustrating—depending on how it’s used. This session offers a realistic look at advertising options such as Amazon ads and Meta/Facebook ads, including common mistakes and misconceptions. We’ll focus on when advertising makes sense, what to test, and how to avoid wasting time and money on strategies that aren’t a good […]
Marketing Open Forums are 90-minute, lightly facilitated, discussion-driven sessions designed to meet writers where they are right now. Rather than a fixed presentation, these forums center on real questions, real challenges, and real experiences brought by members. The goal is collaborative learning—drawing on peer insight, shared problem-solving, and guided expertise to help participants leave with […]
Visual content plays an increasingly important role in book promotion. This session explores book trailers, video marketing, and other visual strategies authors use to attract attention and build interest. We’ll discuss where and how video content can be used effectively, what makes it discoverable, and how to decide if visual marketing is right for your […]
