In “From Unknown to Unforgettable: Building Your Author Brand,” media veteran Mike Morin and marketing expert Traci Bisson share key strategies to help writers stand out. Attendees will learn to define their brand, craft a compelling personal story, grow a supportive community, and implement effective marketing tactics. The session also covers media outreach, offering practical tips to align pitches with target audiences. Writers will leave equipped to build a memorable brand and achieve lasting success.
You Will Learn How To
- Clarify Your Brand – Learn how to define and position your unique author brand.
- Craft a Compelling Story – Develop a personal narrative that resonates with readers.
- Grow Your Audience – Discover strategies to build and engage a supportive community.
- Master Marketing – Implement a proven mix of marketing tactics to increase visibility.
- Enhance Media Outreach – Get practical tips for pitching to media outlets that align with your audience.
- Stand Out in the Literary World – Gain the tools needed to make a lasting impression and elevate your writing career.
Event Details
- Date: Wednesday, March 26, 2025
- Time: 7:00 – 8:00pm
- Location: Zoom Room
- Cost: $20 for NHWP members | $30 for non-members
About Mike Morin
Mike Morin enjoyed a 53-year radio career in D.C., NYC, Boston, and NH, including 20 years on WZID-FM. A longtime humor columnist for the Nashua Telegraph, his work also appears in New Hampshire Magazine, the Boston Globe, and Chicken Soup for the Soul. He co-hosted nearly 300 candlepin bowling TV shows and worked as a weatherman.
Mike authored Fifty Shades of Radio, Lunch with Tommy and Stasia, and If These Walls Could Talk, chronicling NH’s Red Arrow Diner. A 2013 Will Rogers Humanitarian Award recipient, he lives in Nashua with Barbara Baker and their Westie, Portia Rose.
About Traci Bisson
Traci Bisson is the Marketing Director for the New Hampshire Writers’ Project, bringing over 30 years of experience in marketing and public relations. For 16 years, she ran her own firm, managing the images of authors and entrepreneurs. Traci has worked across multiple genres with authors worldwide and has collaborated with major publishing houses, including Penguin Books and Jossey-Bass. She has successfully pitched media at all levels—broadcast, social, print, national, and international—helping authors elevate their visibility and grow their brands.
As a published writer, Traci covers marketing, PR, and business strategy topics across industries, with work featured in Country Business Magazine, Women’s Business Boston Journal, ProSales Magazine, and Pet Sitter’s World Magazine, among other publications.
Register: https://nhwp.app.neoncrm.com/np/clients/nhwp/eventRegistration.jsp?event=1756&
